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USAID

To Hook or Not to Hook, That is the Question

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To Hook or Not to Hook, That is the Question

As a storyteller, I’m usually on the other side of “the hook.” I’m all too familiar with time limits and the challenge of conveying complex and engaging subject matter in ten minutes or less, at the risk of being booted off the stage. How would I fare when I'm the one doing the hooking?

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